Online Farmer's Market
An online farmer’s market in both app and desktop versions, with the aim to provide fresh produce to customers, and connect with local farmers.
Challenge
Due to globalization and rising of convenience economy, consumers mostly do their groceries at supermarkets or chain stores, where most fruits and vegetables’s origin is unclear. Those who live in the rural areas, would opt for shopping at a supermarket over local farmer’s market to save time.
Farmers have been neglected and locally sourced farm produce don’t have a channel to reach a wider public. Furthermore, the existing platforms are confusing to use and cluttered with unnecessary information that mislead users.
Solution
A space that connects local consumers with farmers, enabling users and businesses to find seasonally harvested produce while providing farmers with a platform to reach a larger audience. This promotes a farm-to-table culture, alleviates the challenges faced by farmers, and helps bridge the gap between consumers and marginalized farmers.
Conclusion
The online farm produce app and website combine three core aspects to create a community that benefits all users, local specialties, customers, and farmers. The platform enables users to easily discover the freshest farm produce with just a few taps. It offers a subscription-based service, allowing users to track the growth of the produce they subscribe to, along with an interactive map for a more comprehensive search experience. Through user-centric and careful consideration of research insights, this platform contributes to a more friendly and inclusive experience.
